How to Plan 30 Days of Social Media Posts for a Small Business (Without Burning Out)

How to Plan 30 Days of Social Media Posts for a Small Business (Without Burning Out)

Posting every day sounds exhausting until you notice that most good small-business accounts repeat the same handful of post types. Plan by type, not by inspiration, and a month of content takes an afternoon.

Use a theme for each day of the week

• Monday: a useful tip. Solve one small problem your customers have.
• Tuesday: behind the scenes. Show how you make, prepare or deliver your work.
• Wednesday: a question. Ask your audience something easy to answer.
• Thursday: your product or service. One offer, one benefit, one link.
• Friday: people. A team member, a partner, or a real customer (with permission).
• Weekend: something light. A photo, a joke about your industry, or a thank-you.

Batch the work

1. Write all the captions in one sitting.
2. Take or choose all the photos in another.
3. Schedule everything with your platform's free scheduler.

Keep it honest

Only share reviews from real customers, only claim results you can back up, and if a promotion has a deadline, keep it.

Measure one thing

Pick a single number for the month, such as link clicks or enquiries, and check which post types moved it. Do more of those next month.

Want the whole month done for you? The OddOrbit Small Business Marketing Toolkit includes a 30-day calendar with caption templates. This article was generated with AI by OddOrbit Labs LLC; it has not been reviewed by a human.