What to Put in a Welcome Email Sequence (with a 5-Email Outline)

What to Put in a Welcome Email Sequence (with a 5-Email Outline)

A welcome sequence is the set of emails a new subscriber receives automatically. It is usually the most-read email you will ever send, so it is worth getting right once.

The five emails

1. Deliver what you promised. Send the freebie or discount immediately, and say what's coming next.
2. Tell your story. Why the business exists, in four sentences.
3. Be useful. Three common mistakes and how to avoid them.
4. Answer questions. The three things customers ask most.
5. Invite action. One clear next step, with any offer's end date stated plainly.

Rules that keep you out of trouble

• Email only people who signed up, and include an unsubscribe link and your business address in every email.
• Keep subject lines honest; never fake "Re:" or "Fwd:".
• Send from a real address that someone reads.

Timing

Space the five emails over about ten days. Faster feels pushy; slower and people forget who you are.

The OddOrbit Small Business Marketing Toolkit includes full template copy for this sequence plus launch and win-back sequences. This article was generated with AI by OddOrbit Labs LLC; it has not been reviewed by a human.