Small Business Marketing Toolkit
Fill-in-the-blank marketing templates for small businesses: a 30-day social calendar, website copy, email sequences, promo templates and a brand messaging worksheet.
- Plan a month of posts with the 30-day social calendar.
- Use the website copy as a starting point for your business pages.
- Adapt the email sequences and promotional templates to your offers.
- Clarify your brand with the messaging worksheet.
- Follow the start-here guide to choose your first task.
What's included
- 30-day social media calendar (document + spreadsheet)
- Promotional templates
- Website copy templates
- Email sequences: welcome, launch, win-back
- Business description templates
- Brand messaging worksheet
- How-to-use guide
Files: Includes 7 HTML files and 1 CSV file. Open the HTML files in a web browser and copy template text into your preferred editor. Open the CSV in compatible spreadsheet software. Word documents and Google Docs templates are not included.
Licence: Use and adapt these templates for your own business and for clients you serve directly. You may deliver the adapted work to your clients; they get no right to redistribute the templates. Don't resell, redistribute or sublicense the templates themselves. Full terms: terms of service.
Delivery: a download link is emailed as soon as payment is confirmed; you can download again from your account. Questions: contact us (we usually reply within two business days).
Digital download from OddOrbit Labs LLC. Generated using AI; human review is not included unless stated. See our terms.
$49.00
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Sample excerpts
From the 30-day social calendar (days 1-3)
30-Day Social Media Calendar
One post a day for 30 days. Replace the placeholders in square brackets. The same calendar is included as social-calendar.csv.
| Day | Theme | Post Idea | Caption Template | Call To Action | Format |
|---|---|---|---|---|---|
| 1 | Introduce | Who you are and who you help | Hi, we're [Business Name]! We help [customer] [result] in [City]. Say hello below 👋 | Follow for weekly tips | Photo of you or your team |
| 2 | Problem | Name the #1 problem your customers face | Struggling with [problem]? You're not alone. Most [customers] tell us [real quote or observation]. | Comment if this sounds familiar | Text graphic |
| 3 | Tip | One quick fix for that problem | Quick tip: [tip in one sentence]. Try it this week and tell us how it goes. | Save this post | Carousel (3 slides) |
From the website copy templates
Home page
Headline: [Result your customer wants], without [common frustration].
Subheadline: [Business Name] helps [customer] in [City/online] [do something] with [product or service].
Primary button: [Book a call / Shop now / Get a quote]
Three benefits (one line each):
- [Benefit 1]: [How you deliver it].
- [Benefit 2]: [How you deliver it].
- [Benefit 3]: [How you deliver it].
How it works:
- [First step the customer takes].
- [What you do next].
- [The result they get].
Proof: "[Real customer quote, used with permission]" — [First name, town]
Closing call to action: Ready to [result]? [Button text].
From the brand messaging worksheet
2. Your customer
- Who buys from you most often? Describe one real customer (age range, job, situation).
- What problem were they trying to solve when they found you?
- What had they already tried that did not work?
- What words do customers use when they describe the problem? Write their exact phrases.
Sample excerpts end here.